The Healthy Pregnancy, Healthy Baby Text Messaging Service (aka the Wazazi Nipendeni SMS service) is celebrating a milestone while entering its 3rd year. The service served over 500,000 Tanzanian men and women, whom cumulatively received 40 million informative safe motherhood messages and reminders, since its launch.
So what makes this program so successful? The answer lies in the collaboration of a diverse group of partners. “Each partner takes responsibility for its part in the service implementation, ranging from technical assistance to media promotion and training activities in health facilities. It’s a resilient collaboration as we all share the common goal to improve maternal health and reduce infant mortality. Our partners benefit from this participation, as most use the service as a tool to strengthen their own specific safe motherhood activities,” explains Mr. Saulo Mutasingwa, U.S. Government Centers for Disease Control and Prevention (CDC) Foundation Project Manager for the mHealth Tanzania Public-Private Partnership program in Tanzania. His organization manages the text messaging service in close collaboration with TTC and the Ministry of Health and Social Welfare (MoHSW). The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) – through the CDC – funded the development of the service and continues to provide financial and technical support for its further development and operation.